The Story of the Anywhere Everywhere Pouch, by La Pochette Founder, Justine
Anywhere and Everywhere You Need It
When La Pochette was first conceived, it was with one simple idea in mind: to make wellness part of everyday life. Not as an afterthought or a luxury, but as something accessible, something you could carry with you. Whether that meant a spin class before work or a pilates session between meetings. Wellness should be on your terms
To do that, you need your kit.
Of course, that includes your gym kit but for many of us, including me, it also means a few carefully chosen essentials, like a favourite shampoo that actually works for your hair and the moisturiser that your skin trusts.
These aren’t things you should have to compromise on, whether you’re at the gym or travelling across the world.
That’s why we created a small, clear pouch.
One that fits perfectly inside your day bag, tote or backpack. Carefully designed so that it isn’t oversized or underwhelming, but exactly right for your daily rhythm. Small, lightweight and unobtrusive, yet big enough to carry what matters.
At the time, I was also travelling frequently, always catching flights and decanting toiletries into flimsy plastic bags at airport security. 100ml or under, in a clear pouch, zipped up and visible. It occurred to me that I could design something better - a single solution that worked for both my wellness life and my travel life and The Small Anywhere Everywhere Pouch Was Born
Named because it genuinely goes anywhere, and everywhere. I road tested it extensively.
It’s the perfect small travel bag for toiletries, but it doesn’t stop there. It works brilliantly for:
- Phone chargers and tech accessories
- Small cosmetics or make-up
- Supplements or medication
- Everyday on-the-go essentials
Whether you're heading to a workout class or boarding a long-haul flight, this bag works just as hard as you do. It slips neatly into your carry-on and complies with airport liquid rules (which, yes, may be changing, but not everywhere, and not yet).
To make life even easier, we also created our own refillable, leak-proof bottles and pots – all under 100ml and designed to fit perfectly inside the pouch. They’re dishwasher-safe, built to last, and ideal for carrying the products you actually use and not just whatever’s available in the changing room or hotel.
The Anywhere Everywhere Collection
The Anywhere Everywhere collection was designed as a trio from the start – each piece solving a different everyday need while working beautifully together.
The Large Anywhere Everywhere Pouch offers extra space for when you need it – ideal for full-size products, wellness tools, or tech accessories.
The Anywhere Everywhere Walletwas designed for your everyday essentials: passport, travel documents, cards, keys, or anything you need to keep close, organised and easy to find in your bag.
We called the collection Anywhere Everywhere because it really is. The ultimate little bag for whatever your day, or your travels have in store.
