Selfridges says “Lets Change The Way We Shop” with its launch of Project Earth.
The prestigious store chain – regularly voted as ‘Best Department Store in The World’ - is once more leading the pack with its Project Earth campaign. This new sustainability initiative comes as it launches a series of new commitments to change the way consumers shop by 2025.
Alannah Weston, Selfridges Group Chairman said: “For the last decade we have taken ground-breaking steps to put people and planet at the heart of our business, embedding sustainability alongside creativity. Project Earth is not only our bold, new commitment to stretching environmental targets, it is about imagining new ways to do business, within the next five years.”
Project Earth’s radical aim is to ensure the most environmentally impactful materials are used throughout the business and come from certified, sustainable sources over the next five years whilst engage with teams, partners and customers “to inspire a shift in mindsets” and bring positive everyday solutions.
Weston continues “Since Project Ocean in 2011, Selfridges has been focused on changing mindsets around sustainability both inside our industry and in conversation with our customer. Out of the global pandemic has come an understanding of how fragile and complex our systems are but also how our planet and people can benefit if we act collectively with a shared purpose. Now more than ever we must double down on our efforts to reinvent retail with sustainability at its heart and a way of working which is regenerative for humans and nature. Achieving our ambitions won’t be easy, but we are in a unique position to be able to work with our team members, partners and customers to co-create change and explore possibilities for a sustainable future.”
Selfridges selected LP for inclusion in their Project Earth earth-conscious products edit, highlighting our Vegan Anywhere Everywhere pouch and refillable toxic-free travel bottles and pots as encouraging waste reduction commenting,
“LP is all about that sustainable life, the London-based label has one mission: to reduce the amount of plastic we use and minimise our impact on the environment. With this travel trio, it stops you having to go out and buy miniature versions of your favourite cosmetics. Simply pour the amount you need into the leak-proof and reusable bottles, we’re taking them with us on our next getaway and to the gym too.”
The London flagship store has also introduced new retail models and experiences such as their repairs concierge service for clothing, bags, shoes and jewellery a ‘ReSellfridges’ re-sale corner shop and a new offering in clothing rentals.
Selfridges says the initiative is a broader commitment to Science Based Targets and to achieve net zero carbon by 2050, in line with the Paris Agreement.